About us
We have nearly 20 years’ experience in organising major art events
In 2008, we launched Germany’s largest gallery opening, “Kunst im Tresor”, in the vault of the former Landeszentralbank in Munich – attracting more than 1,200 guests in a single evening.
ARTMUC takes place twice a year in Munich and is southern Germany’s largest art event. We also organise art fairs and events across Germany.
INC art fair
Idea & concept:
The virtualisation of the real world stirs a longing for genuine experiences, authentic conversations and the real facial expressions of those we interact with. Art awakens our passion and enthusiasm for the inexpressible. Culture merges with lifestyle, advertising and the entertainment industry. Our society is characterised by an ever-shorter lifespan for trends, major events and whatever is perceived as authentic or special.
That is why the exchange between art, brands, customers and service providers is fundamental to empathy, innovation and success.
With this approach, we launched our new art fair in Hamburg, Germany’s second-largest city, in August 2021 and demonstrated to the art world that art and culture are indeed systemically important.
In November 2024, the INC art fair Bodensee in Dornbirn, Austria, was added to the list.
Our focus is on showcasing the artists themselves, without intermediaries – directly and openly. We want to avoid traditional trade fair models with expensive stands and unaffordable participation fees, and offer everyone access to a wide audience.
The people behind it:
The INC art fair in Hamburg and on Lake Constance is organised by one of the founders of the STROKE art fair and the organiser of the ARTMUC art fair – the two most successful art fairs in Bavaria.
With over 500,000 visitors and guests from the German and Bavarian art, gallery and curatorial scenes over the past 12 years, we have demonstrated that there is still genuine talent to be discovered outside the major galleries and auction houses. Over 2,500 participants and 500 galleries and platforms have successfully raised their profile through our events here in Munich over the last 14 years.
